⏱️😰 AI Promised Efficiency—Why Are We Working Harder?

Hey Explorers!

We’re deep into AI season and the hits just keep coming. At Purple Horizons, we’re working at the intersection of what’s possible and what actually works, helping marketing teams go beyond the buzzwords and build real impact with AI.

This week’s Dispatch dives into the practical, the interesting, and the wildly promising:

→ A ChatGPT-powered checkout system that could flip e-commerce on its head

→ Alexa… with ads?

→ $100 AI campaigns replacing six-figure TV spots

→ And a growing question: Is AI helping or just making us grind harder?

As always, less hype, more signal.

Let’s get into it 👇🏼

🛍️🤖 ChatGPT at Checkout? Retail’s About to Shift
What happens when AI becomes the salesperson and the checkout flow? This experiment hints at a future where brands have personalities—and cart abandonment might become a thing of the past. 🔗 What a ChatGPT Checkout Could Mean for Retail

🔊📢 Alexa Ads Are Coming—Brace Yourself
Amazon wants to inject ads into Alexa’s conversations. Imagine ordering paper towels and getting pitched a car. Welcome to the future of voice-based monetization. 🔗 Amazon is Considering Shoving Ads into Alexa Conversations

💸🎥 Six-Figure Ad Campaigns… Replaced by $100 AI Content
Why blow your budget when AI can whip up content in hours? Shane Heath shares how modern brand storytelling is getting faster, cheaper—and sometimes better. 🔗 See the tweet

🕵️‍♂️💬 Who Can See Your ChatGPT History?
That casual prompt you sent to ChatGPT last week? It might not be as private as you think. Fast Company explains what’s being stored and who might be watching. 🔗 Who Can See Your AI Chat History

🧪📉 Introducing: The AI Bullsh*t Index
MediaPost unveils a framework for separating real value from vaporware. Because let’s face it AI marketing is full of... well, fluff. 🔗 The AI BS Index and the Psychology Behind It

🌍⚙️ The AI Revolution Is 10x Bigger (and Faster) Than the Industrial One
DeepMind CEO Demis Hassabis says we’re on the edge of “radical abundance.” Think AI as a productivity multiplier (if we can handle the speed.) 🔗 Demis Hassabis on AI’s Potential

⏳💼 Is AI Making Us Work Harder?
It was supposed to save us time. So why are we still buried in work? This piece explores how AI’s speed might be fueling our burnout instead of fixing it. 🔗 AI Promised Efficiency—Now We’re Drowning

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