🔍⚡ AI Signals to Watch: What Execs Are Actually Doing Now

Hey Explorers!

Each week at Purple Horizons we scan the AI landscape to surface the signals you can act on. The moves brands are making, the tools execs are testing, and the risks catching leaders off guard.

This week’s intel:

Signal over noise. Always.

Check it out 👇🏼

🚧 Marketers Know AI Matters—but Don’t Know Where to Start
94% of marketing teams say AI is essential, but half say they lack the expertise or clarity to deploy it effectively. The gap between ambition and execution is still wide. 🔗 Marketers See AI as Crucial — But Strategy Lags

🧪 Synthetic Data: The Unseen Fuel Behind AI Innovation
Brands are generating data in places they can’t capture it using synthetic data to train privacy-safe, scalable AI. It’s the quiet backbone you’re not seeing, but should be. 🔗 What’s the Big Deal with Synthetic Data?

🏦 Bank of America Throws $4B Behind Practical AI Use Cases
Under new leadership, BofA is on a mission to scale the small wins: AI tools that support tellers, advisors, and cross-channel personalization. 🔗 Inside Bank of America’s $4B AI Playbook

🏬 Retail “Super Agents” in Action
Walmart and Target are integrating AI agents that unify shopping, inventory, associate workflows, and insights into one smart core system that just works. 🔗 Retail Super Agents: AI at Lighting Speed

💌 OpenAI’s CMO Turns Gmail Into a Time Machine
With ChatGPT + Gmail, he hits “summarize unread emails,” gets personalized responses, and pastes in one shot. The most powerful “AI ROI” takeaway yet. 🔗 How One AI Exec Survives Their Inbox

🩺 Patients Are Letting AI and TikTok Determine Their Doctor
Voice assistants and social presence now matter. One study found 35% of patients choose doctors based on Instagram/TikTok presence, not just reviews. 🔗 The New Frontier in Patient Search Behavior

🍕 When Google AI Gets It Wrong—Local Brands Can’t Ignore It
One Missouri pizzeria had to warn customers that Google’s AI-generated deals were fake. It’s a reminder: AI mistakes still have brand consequences. 🔗 When AI Hijacks Your Specials Menu

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