Hey Explorers!

In a surprise to no one, AI is accelerating a breakneck speeds. From OpenAI urging the world to prepare for superintelligence to Walmart proving AI drives real-world dollars, this week’s signal is clear: the agentic era is here to stay, and the stakes are rising fast.

This week’s intel:

Signal over noise. Always.

Check it out 👇🏼

🧭 OpenAI’s “Brace Yourself” Memo
OpenAI lays out a practical roadmap for the next leap: shared safety standards, public oversight, an “AI resilience” ecosystem, and timelines hinting at systems making small discoveries by 2026 and major ones by 2028. 🔗 Read OpenAI’s recommendations

🛒 Walmart’s AI = Bigger Carts
Walmart’s in-store AI tools are reshaping how people shop. Personalized product guidance, predictive suggestions, and smarter navigation are leading to 25% higher average spend for users. 🔗 See how Walmart’s testing it in stores

💬 Snap x Perplexity = $400M Bet on In-Chat Answers
Perplexity will pay Snap $400M to embed conversational AI search directly into Snapchat, expected to start impacting revenue in 2026. The next search battleground isn’t browsers… It’s chats. 🔗 Details on the Snap–Perplexity deal

🤖📈 Agentic Marketing: Beyond Inbound
GTM Monday’s take: marketing agents will soon manage more than leads. They’ll run the funnel end to end, prioritizing, routing, following up, and optimizing in real time. 🔗 Read the full breakdown

🧩 LLMs.txt: Add It… or Hold?
Backlinko explores the rise of LLMs.txt. A new file meant to guide AI crawlers like robots.txt does for web spiders. It’s an intriguing idea, but still early days. Does your site need one? Maybe… 🔗 See what it means for your site

🎬 Reuters’ Agentic Video Pipeline
Reuters is experimenting with an agentic AI video producer that can assemble rough video cuts and assist journalists in editing faster, hinting at the newsroom of the future. 🔗 Read about Reuters’ experiment

🛍️ Amazon vs. Perplexity
Amazon has sent Perplexity a cease-and-desist over its AI shopping agents, arguing they violate platform rules. The clash signals a growing tension between AI agents and corporate ecosystems. 🔗 Here’s what the fight is about

🎧 Culture Needs Curators
AI might remix pop culture at scale, but The Observer warns that human curators remain essential to preserve authenticity, taste, and cultural texture in an algorithmic age. 🔗 Why curation still matters

There’s a moment when noise gives way to clarity. That moment happens when you’re in the room with the right people.

Last year, that room was Crossroads Summit, where Cathie Wood, Neil Howe, Jamie Metzl, and Michael Jabbour mapped the future before it hit the headlines.

This year, it’s happening again next week at The Biltmore, Coral Gables, featuring Jeff Booth, Rony Abovitz, Brian Beaulieu, Michael Jabbour, John Bartleman, Saif Ishoof, Heather Monahan, and more visionaries decoding what’s next for AI, markets, and humanity.

If you make decisions that shape the future, you need to be here.

🎟️ For a limited time, Purple Horizons Explorers get 2 tickets for $500*(regular $1,295 each).

Just add two tickets to your cart and the discount applies automatically.

👉 Grab Your Seat Before the Doors Close

_{*Limited time discount for Purple Horizons Explorers}

📍 11/18 Defense Tech Tuesday @ Northeastern University

📍 🔮 11/19 Crossroads Summit @ The Biltmore Coral Gables

📍 11/20 Coconut Grove Cigar Social @ Regatta

📍 12/2 South Miami Tech Tuesdays @ Bougies

📍 12/9 Cafecito & Pastelitos @ Chug’s Diner

Speaking of upcoming events… eMerge Americas 2026 returns to Miami, uniting 20,000+ attendees from over 60 countries. Join global enterprises, visionary startups, investors, and government leaders driving breakthroughs in AI, National Security, Health, and Finance.

Learn more and get your tickets today!

At Purple Horizons, we help teams with AI workshops, AI prototypes, innovation sprints — Whatever it takes to move from “what if” to “what’s next.”

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