Hey Explorers!

The biggest AI stories aren’t always the ones making headlines… but they are the ones shaping your next quarter.

At Purple Horizons, we’re tracking the breakthroughs that move the needle in brand-building, customer journeys, and operations, and turning those insights into action for our clients and partners.

This week’s intel covers:

• How brands are quietly making everything AI-first
• Google’s defense of AI-powered search and the numbers to back it up
• Pinterest’s AI shopping play that’s crushing with Gen Z
• Why trust issues are slowing the rollout of autonomous AI agents
• And the rise of platforms so specialized, they’re beating the big guys

Signal over noise. Always.

Let’s get into it 👇🏼

🗞️ TECH & TRENDS | News & More

🤖 How Leading Brands Are Making Everything AI-First
In a nod to the AI-obsessed future, brands are layering AI into nearly every process, from creativity to supply chains. Think of AI as the invisible backbone of the next-gen enterprise. 🔗 How Top Brands Are Embedding AI Into Every Move They Make

🔍 Google: AI Isn’t Killing Search Ads—but Improving Them
Google’s Liz Reid says AI-powered search is generating more engagement, not less, with “consistent clicks and better experiences.” Yes, AI ≠ extinction, at least not for search ads. 🔗 Why Google Says AI Search Is Driving More Clicks Than Ever

🛍️ Pinterest Thrives on AI, Direct Ads & Gen Z Engagement
AI-powered ads drove a 17% YoY revenue bump and helped grow user numbers by 11%. Pinterest’s Performance+ tools are outperforming old school campaigns with Gen Z now leaning harder into the platform than ever. 🔗 Inside Pinterest’s AI Shopping Playbook That’s Winning Gen Z

🤖 Autonomous AI Agents Stalled by a Trust Deficit
EY’s latest report reveals a striking gap: while ~34% are dabbling in AI agents, just 14% have actually unleashed them. The blockers? Cybersecurity, privacy, regulation, and yes, internal trust. 🔗 Why Businesses Still Don’t Trust Autonomous AI Agents

🕵️ Inside Palantir: The Company Powering Governments & Corporations
From counterterrorism to crisis response, Palantir’s software runs some of the most sensitive and controversial operations on the planet. Wired pulls back the curtain. 🔗 What Palantir Really Does (and Why It Matters)

💡 The Rise of Specialized App-Gen Platforms
a16z explores the next wave in software: hyper-focused app generators that are eating the lunch of bloated general platforms and why they’re the real SaaS disruptors. 🔗 How Specialized AI Platforms Are Beating the Big Guys

❤️ AI Matchmaking Is Getting Serious
This 30-year-old founder’s AI dating platform is rewriting the rules of online romance: Matching people on personality and behavior, not just swipes and selfies. 🔗 Meet the Startup Using AI to Help Singles Find Real Love

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