Hey Explorers!

AI is quickly becoming the infrastructure of how we work, market, and buy. At Purple Horizons, we track these shifts to cut through the noise and surface the signals that show where the real impact is landing.

This week’s intel:

Signal over noise. Always.

Check it out 👇🏼

🤖 OpenAI Will Launch a Jobs Platform That Feels Like LinkedIn… But ChatGPT-First
OpenAI is building a job-search and certification platform that matches AI fluency with opportunity, and it will be free for most. 🔗 OpenAI’s Move Into Economic Opportunity

🤝 The Future Isn’t Humans vs AI. It’s Humans With AI
HubSpot’s “Loop Marketing” playbook lays down how marketers can express, tailor, amplify, and evolve using AI on their terms. 🔗 Loop Marketing: The Human-AI Playbook

🛍️ 4,700% Surge in Retail Traffic Thanks to Gen AI
Adobe reports generative AI is sending massive waves of research-savvy shoppers to e-commerce sites. The trust signal is huge. 🔗 Gen AI Drives Massive Retail Traffic Spike

🏬 Furniture.com Doubles Repeat Shoppers with Agentic AI
By deploying AI agents to place orders across multiple sites without breaking the checkout flow, this marketplace is flipping conversion and loyalty. 🔗 AI Super Agents Streamline Furniture Buying

🎨 Creative Teams Are Finally Warming to AI
Tom Roach argues that AI isn’t replacing creatives… It’s becoming their remix partner, helping marketers work faster, smarter, and more boldly. 🔗 When AI Becomes the New Creative Co-Pilot

💼 Companies & Talent Misaligned on AI Salaries
IT Brew reports hiring managers are shocked at AI candidate pay expectations, often seen as “Elon Musk with a Toyota salary.” 🔗 Hiring AI Talent? Brace for Price Mismatch

👩‍💼 The AI Marketing Manager Role Is Evolving—Fast
From managing AI agents to tweaking GTM workflows, this Around the Bonfire breakdown shows how AI fluency is quickly becoming a job-defining skill. 🔗 The AI Marketing Manager Job Description Explained

How Did Papaya Slash Support Costs Without Adding Headcount?

When Papaya saw support tickets surge, they faced a tough choice: hire more agents or risk slower service. Instead, they found a third option—one that scaled their support without scaling their team.

The secret? An AI-powered support agent from Maven AGI that started resolving customer inquiries on day one.

With Maven AGI, Papaya now handles 90% of inquiries automatically - cutting costs in half while improving response times and customer satisfaction. No more rigid decision trees. No more endless manual upkeep. Just fast, accurate answers at scale.

The best part? Their human team is free to focus on the complex, high-value issues that matter most.

👉 Curious how they did it? Read the full case study to learn how Papaya transformed their customer support

📍 9/16 Defense Tech Tuesday @ MDC Homestead

📍 9/18 Coconut Grove Cigar Social @ Regatta

📍 9/25 NextLevel x Northeastern @ Northeastern U Wynwood

📍 10/7 South Miami Tech Tuesdays @ Bougies

📍 10/14 Cafecito & Pastelitos @ TBD

📍 11/5 Blockchain Futurist Conference @ Hard Rock Hollywood

📍 11/5 NamesCon @ Ice Palace Studios Miami

📍 11/19 Crossroads Summit @ The Biltmore Coral Gables

Most teams waste months dabbling in AI. At Purple Horizons, we design and deploy the systems that actually move the needle.

💥 New revenue unlocked
💥 Costs cut where it counts
💥 Teams scaling at 3x speed

Don’t experiment. Execute.

👉 Hire Purple Horizons to build your AI advantage.

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