🧠📢 What Marketers Need to Know About AI This Week (and why it matters)

Hey Explorers!

AI isn’t slowing down and neither are we. At Purple Horizons, we’re in the thick of it every day: building, testing, and deploying the tools and AI automations that actually move the needle for brands and marketing teams.

We’re also here to keep you ahead of the curve—surfacing sharp, no-fluff insights with more signal and less noise.

Here’s what we’re tracking this week:

Let’s dive in 👇🏼

📉⚙️ Is Your GenAI Plan a Growth Engine… or a Wrecking Ball?
HBR’s not pulling punches. Most GenAI “strategies” are really just expensive experiments. This read is your early warning system. 🔗 Will Your Gen AI Strategy Shape Your Future — or Derail It?

🔍🧠 AI Deep Research That Actually Helps Marketers Win
Surface-level summaries are out. Deep-dive GenAI tools now synthesize the kind of strategic gold CMOs used to pay agencies for. 🔗 Making AI Deep Research Work for Strategic Marketing Tasks

🎨🤖 From Control to Co-Creation: Brands, Meet Your New Partner—AI
Brand voice used to be sacred. Now? It’s a jam session with the audience—and AI is helping them riff. 🔗 How AI Is Flipping the Script on Brand Building

🎥🔥 Runway Aleph: What AI Video’s Been Missing
Aleph is Runway’s new video model and it’s stunning. More control, better results, and suddenly GenAI film doesn’t look like a fever dream. 🔗 Introducing Runway Aleph

🛑🤯 When AI Gets It Wrong—And How to Spot the Cracks
AI messes up, sometimes big. Every.to walks through the telltale signs so you can catch the blunders before they bite. 🔗 When AI Gets It Wrong — and How to Know

🎸🧠 Meet the AI Helping You Buy Your Next Guitar
Guitar Center just dropped an AI floor assistant. It doesn’t jam, but it does help you pick between 27 different Stratocasters. 🔗 Guitar Center Launches AI Assistant on Sales Floor

🧑‍🤝‍🧑📲 Teens Are Getting Real with AI Friends
Common Sense Media’s new report shows teens aren’t just chatting—they’re confiding, venting, and forming bonds with AI companions. 🔗 How and Why Teens Use AI Companions

🎤🤯 An AI Just Threw a Real-Life Event—and It Didn’t Suck
No humans, no problem. From venue selection to invites to logistics, this event was 100% AI-run. LessWrong tells the wild story of the first fully AI-organized IRL event. Spoiler: It actually worked. 🔗 The Story of the World’s First AI-Organized Event

Join us at the 8th Edition of the Blockchain Futurist Conference on November 5-6th, 2025 at the Hard Rock Hotel in Hollywood, FL! Come hear us on stage and explore the future of Web3, AI, DeFi, and more at the US Debut of Canada’s longest running Web3 event.

Use promo code “PURPLE25” for 25% off your tickets

🎟️ www.futuristconference.com

They don’t need months of training.
Just one session with us.

We’ll show your team how to prompt, build, and deploy AI tools that get real results—fast.

💥 Marketing campaigns that write themselves
💥 Reports that update automatically
💥 Content, insights, and execution at 3x the speed

⚡ One session = one massive productivity unlock.

Let’s make your team unstoppable.

📍 8/5 South Miami Tech Tuesdays @ Bougies

📍 8/21 Coconut Grove Cigar Social @ The Regatta

📍 9/25 NextLevel x Northeastern @ Northeastern U Wynwood

📍 11/5 Blockchain Futurist Conference @ Hard Rock Hollywood

📍 11/19 Crossroads Summit @ The Biltmore Coral Gables

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