Hey Explorers!

This week’s intel feels straight out of 2030. From OpenAI leveling up Sora to brands launching games inside apps and selling directly in ChatGPT, the speed of innovation we’re seeing is wild.

Here’s what you need to know:

🎬 Sora 2 just dropped and it’s not just generative video anymore
🛍️ ChatGPT now lets you buy products directly in chat
📊 Companies are “all in” on AI—so why isn’t it showing up in the data?
🧭 Perplexity launches Comet, the AI browser redefining search
🔗 How to win in a zero-click world
👾 Databricks is using Reddit to hack culture
🎮 Jack in the Box is gamifying loyalty with AI
🚁 Dave’s Hot Chicken goes airborne with drone delivery
🧑‍🚀 The next frontier of work? Outer space

Signal over noise. Always.

Check it out 👇🏼

🎬 Sora 2 Levels Up Creativity
OpenAI’s latest Sora update is all about controllable storytelling. Users can now animate, edit, and extend scenes seamlessly, blurring the line between filmmaker and prompt engineer. 🔗 Explore what Sora 2 can do now

🛍️ ChatGPT Becomes a Shopping Mall
OpenAI just made in-chat commerce official. You can now buy products directly through ChatGPT. No website. No cart. Just conversation. E-commerce as we know it? About to change forever. 🔗 See how brands will sell in ChatGPT

📊 AI Adoption: All Talk, Little Traction
Telling your team to use AI isn’t the same as tracking real adoption. Zapier breaks down how to measure usage, impact, ROI, and what “AI maturity” actually looks like. 🔗 Learn the new metrics of AI adoption

🧭 Perplexity’s Comet: The Browser That Thinks
The AI search darling just launched its own browser, Comet. Built to think with you, not for you. Expect faster research, personalized insights, and a glimpse at the post-Google web. 🔗 Try Comet for yourself

🔗 Marketing in a Zero-Click World
Social algorithms are killing clicks, but not attention. Shama Hyder explains how brands can win by designing content that travels even when users don’t. 🔗 Master the art of zero-click content

👾 Databricks’ Reddit Playbook
While most brands are still lurking, Databricks dove in, earning organic love on Reddit through community-first strategy and authenticity. 🔗 See how they pulled it off

🎮 Jack in the Box’s AI Game of Loyalty
The fast-food chain is serving up rewards through an AI-powered mobile game turning casual engagement into repeat customers. Gamification meets growth. 🔗 Check out the in-app game that delivers

🚁 Dave’s Hot Chicken Tests Drone Delivery
It’s official: your Nashville Hot sandwich may soon descend from the sky. The chicken chain is testing autonomous drone delivery making getting you food faster, cheaper, and undeniably cooler. 🔗 See how fast food takes flight

🧑‍🚀 Your Next Job Might Be… Astronaut
The Hustle explores how private space companies are turning “astronaut” into a legit career path, no NASA badge required. 🔗 Read how you could land your dream job in space

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